Dodgers News: Dodgers make deal with Japanese travel titan JTB

TOKYO, JAPAN - MARCH 19: Shohei Ohtani #17, Yoshinobu Yamamoto #18 and Roki Sasaki #11 of the Los Angeles Dodgers take a photo after the game between the Los Angeles Dodgers and the Chicago Cubs at Tokyo Dome on Wednesday, March 19, 2025 in Tokyo, Japan. (Photo by Daniel Shirey/MLB Photos via Getty Images)

LOS ANGELES — As if you hadn’t heard, the Dodgers are kind of a big deal in Japan. And now, the team’s going global in a big way.

The Dodgers just announced a multi-year partnership with JTB, a Tokyo-based travel company, making it the Official Japanese Tourism Partner of the Los Angeles Dodgers—a first-of-its-kind partnership in Japan. With the Dodgers’ popularity soaring in Japan, this collaboration is perfectly timed for the 2025 season.

JTB will be the presenting sponsor of the team’s popular Japanese-language stadium tours, giving fans from Japan a deeper look at Dodger history with access to treasured memorabilia. Even better? JTB guests will get early entry to Dodger Stadium—one hour before the gates open to the public—as well as convenient round-trip shuttle service from major L.A. hotels directly to the stadium.

“The Dodgers are happy to join with JTB on this multi-year partnership,” said Lon Rosen, Dodgers Executive VP & Chief Marketing Officer. “Through our mutual collaboration, we look forward to building upon the fun-filled atmosphere that our friends from Japan and elsewhere enjoy at Dodger Stadium, and we welcome all on our exciting pursuit of another World Series championship.”

The Dodgers’ growing international appeal has never been more evident. JTB, already the only MLB Official Partner in Asia since January 2024, continues to promote the league across the region.

“The excitement surrounding the Los Angeles Dodgers is reaching new heights in Japan in 2025, and JTB is thrilled to be Official Japanese Tourism Partner of the Los Angeles Dodgers,” said Eijiro Yamakita, JTB President & CEO. “We are delighted to collaborate with the Dodgers, with the hope of bringing more joy to baseball fans around the world.”

Whether you’re a lifelong fan in Tokyo or a new one planning your first Dodger Dog, this partnership makes it easier than ever to experience Dodger Stadium magic.

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Written by Steve Webb

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