LOS ANGELES — Forget launch angle—let’s talk luminous angle. The Dodgers have officially extended their partnership with Tokyo-based skincare company Kosé, ensuring that as long as Shohei Ohtani keeps hitting moonshots, your cheeks can stay as dewy as Dodger Stadium’s outfield grass.
Announced this week, the deal will bring more Kosé branding to Dodger Stadium than a beauty counter at Mitsuwa. Fans will soon be able to purchase Kosé products right at the stadium, which means you can now get a hot dog, a Dodger Dog, a cold beer, and a pore-tightening toner without ever leaving Blue Heaven on Earth. We suggest applying a light moisturizer between innings—it really brings out the glow under those LED stadium lights. Kosé messaging has already been prominently featured on DodgerVision throughout the season, accompanied by strategic product placement within Dodger Stadium.
Lon Rosen, the Dodgers’ EVP & CMO, said, “The partnership has been exceedingly complementary,” which we think is executive speak for, “Our players now all look ten years younger and smell faintly of cherry blossom.”
“It was a no-brainer for both of us to take it even farther into the future,” Rosen continued, adding that player celebrations inspired by Shohei’s Decorté commercial have only strengthened the brand synergy.
For those wondering what Kosé actually is: it’s a powerhouse cosmetics company founded in 1946 that makes everything from luxury serums to what they adorably call “cosmetaries”—a mashup of “cosmetics” and “toiletries.” Whatever THAT means.
In conclusion, the Dodgers’ bats are hot, and now their T-zones are under control too. Shohei brings the thunder, Kosé brings the toner, and the rest of us just try to keep up—with sunscreen. SPF 50, please.
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